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Each week Ross Rubin contributes Switched On, a column about consumer technology. The television. The PC. The cellphone. We take the things in these sentence fragments for granted today, but they took many years to enter the mainstream. Could Goo...

Each week Ross Rubin contributes Switched On, a column about consumer technology. In the early days of the internet economy, the saying went that webpages were created on Macs, served on Unix and viewed on Windows. In the iOS app economy, it's of...

Each week Ross Rubin contributes Switched On, a column about consumer technology. More Info Microsoft reiterates that Windows 8 could see small(er) devices soon Windows Phone sees big gains at the expense of BlackBerry and Symbian M...

Each week Ross Rubin contributes Switched On, a column about consumer technology. Only those who were at the highest levels of HP at the time will likely ever know the full story of the spectacularly botched $1.2 billion acquisition of Palm and we...

HEach week Ross Rubin contributes Switched On, a column about consumer technology. Facebook's management doesn't see any dichotomy in the phrase, "Go big or go home," at least as far as it might pertain to Facebook Home. After being dogged for years ...

Each week Ross Rubin contributes Switched On, a column about consumer technology. For T-Mobile, March went out like a lion, a roaring one. With passion for both invention and invective, T-Mobile roared against the contract during its UnCarrier announ...

Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed the issues around crowdfunding liability, offering examples of some recent tech projects that delivered late or inconsistently, and ex...

Each week Ross Rubin contributes Switched On, a column about consumer technology. The power of crowdfunding is that, by aggregating relatively modest donations from what is often hundreds or even thousands of backers, consumers can help artists and i...

Each week Ross Rubin contributes Switched On, a column about consumer technology. If Chrome OS didn't start out with an inferiority complex living in the shadow of the massive adoption of its cousin Android, and with Eric Schmidt dismissing the hardw...

Each week Ross Rubin contributes Switched On, a column about consumer technology. The term "phablet" has always been, at best, a relative descriptor. It kicked in with the release of the original Galaxy Note even though the voice-enabled Dell Streak ...