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Fashion For Home, the online designer furniture store, has scored a new funding round led by the Munich-based VC Acton Capital Partners, while Holtzbrinck Ventures has also participated. And with it we have an exit of sorts. That's because, as part of the round, the Samwer brothers’ incubator, Rocket Internet, has sold its shares, although terms of the transaction aren't being disclosed -- unsurprising given the Samwers' notorious reputation for secrecy. It's also especially curious when you factor in last year's leaked memo where Oliver Samwer described ambitions to become "number one” in the e-commerce sector for furniture with a strategy he controversially likened to "blitzkrieg". Fashion For Home's new funding round as a whole is said to be in the "lower double-digit millions", so also make of that what you will.

Editor's note: This is a guest post by Jay Fulcher;  Fulcher is the CEO of Ooyala, a rapidly growing video technology startup that has more than 500 customers worldwide.  You can follow him on Twitter @jbfulcher. His previous TechCrunch articles include “A Fistful of Streaming Media Dollars,” “Fear and Loathing in Online Video Fred Wilson, co-founder of Union Square Ventures and investor in Tumblr, Foursquare, Twitter and Zynga, wrote a great post on his blog the other day about how startups can retain their best employees.

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